Failed 2023

    AppHarvest

    High-tech greenhouse farming in Appalachia couldn't compete on price with conventional tomato growers.

    Founded → Closed

    2018 → 2023

    Funding Raised

    $691M

    Industry

    AgTech/Farming

    Country

    USA

    IdeaProof AI Failure Score

    72/100
    Market Fit RiskBurn Rate RiskFounder Risk
    Market Fit Risk
    40
    Burn Rate Risk
    85
    Founder Risk
    35

    Full Analysis

    AppHarvest built massive high-tech greenhouses in Kentucky to grow tomatoes sustainably. After going public via SPAC, the company struggled with crop yields far below projections, pest management issues, and logistics costs of shipping from rural Appalachia. Revenue was a fraction of forecasts while costs spiraled. Filed for bankruptcy in July 2023.

    Could This Failure Have Been Prevented?

    IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank AppHarvest.