Failed 2024

    Color Health

    Pivoting from genomics to COVID testing generated temporary revenue but left no sustainable business when pandemic demand evaporated.

    Founded → Closed

    2013 → 2024

    Funding Raised

    $278M

    Industry

    Healthcare/Genomics

    Country

    USA

    IdeaProof AI Failure Score

    60/100
    Market Fit RiskBurn Rate RiskFounder Risk
    Market Fit Risk
    50
    Burn Rate Risk
    70
    Founder Risk
    20

    Full Analysis

    Color started as a genetic testing company but pivoted aggressively to COVID-19 testing during the pandemic, generating hundreds of millions in revenue. When COVID testing demand collapsed, Color tried to pivot back to genomics and employer health programs but couldn't rebuild fast enough. The company dramatically downsized in 2024, effectively ceasing most operations.

    Could This Failure Have Been Prevented?

    IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank Color Health.