Failed 2024

    Flexe

    On-demand warehousing marketplace struggled when e-commerce growth slowed and traditional 3PLs fought back.

    Founded → Closed

    2013 → 2024

    Funding Raised

    $93M

    Industry

    Logistics/Warehousing

    Country

    USA

    IdeaProof AI Failure Score

    55/100
    Market Fit RiskBurn Rate RiskFounder Risk
    Market Fit Risk
    50
    Burn Rate Risk
    65
    Founder Risk
    20

    Full Analysis

    Flexe offered on-demand warehousing, connecting companies with excess warehouse space to those needing temporary storage. The concept was strong during the e-commerce boom, but as growth normalized, demand for flexible warehousing declined. Traditional 3PLs also improved their tech offerings. Flexe dramatically downsized in 2024.

    Could This Failure Have Been Prevented?

    IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank Flexe.