Easynvest (Sold at Discount)
Easynvest pioneered Brazilian discount brokerage but was outscaled by XP Inc and folded into Nubank at a price below its 2018 mark.
2010 → 2020
$50M
Fintech/Brokerage
Brazil
Full Analysis
Easynvest was Brazil's pioneer discount broker, with a massive retail base. But XP Inc's IPO-fueled scale and Nubank's banking license advantage squeezed the middle. In 2020 Nubank acquired Easynvest in a stock deal valued well below its earlier private marks for Advent. While not a 'shutdown,' the outcome destroyed value relative to what investors expected — a useful Brazilian case of being squeezed in fintech consolidation.
Could This Failure Have Been Prevented?
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