Failed 2023

    Everli (Supermercato24)

    Milan grocery-delivery unicorn Everli raised $200M+ then conducted mass layoffs and exited multiple countries in 2023 as European q-commerce collapsed.

    Founded → Closed

    2014 → 2023

    Funding Raised

    $200M

    Industry

    Quick Commerce/Grocery Delivery

    Country

    Italy

    Full Analysis

    Milan-based Everli (formerly Supermercato24) was Italy's flagship grocery-delivery startup, raising over $200M from Verlinvest and Luxor Capital at a peak valuation near $400M. Following the European quick-commerce collapse, Everli announced multiple rounds of layoffs in 2022-23 (~30% of staff cumulative) and exited France, Czech Republic and the Netherlands. A defining Italian q-commerce failure aligned with the broader European Gorillas/Getir/Flink correction.

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