Everli (Supermercato24)
Milan grocery-delivery unicorn Everli raised $200M+ then conducted mass layoffs and exited multiple countries in 2023 as European q-commerce collapsed.
Everli (Supermercato24) was a Quick Commerce/Grocery Delivery startup founded in 2014 in Italy. It raised $200M before collapsing in 2023 — 9 years of runway burned. IdeaProof's AI Failure Score: 0/100, driven by mass layoffs & multi-country exit. The shutdown affected employees, investors, and the broader Quick Commerce/Grocery Delivery ecosystem. This case study breaks down the timeline, root causes, competitors that won, and replicable lessons for founders validating similar ideas today.
Why did Everli (Supermercato24) fail?
Everli (Supermercato24) failed in 2023 after 9 years of operation, losing $200M in raised capital. The root cause was mass layoffs & multi-country exit. Key lesson: Milan grocery-delivery unicorn Everli raised $200M+ then conducted mass layoffs and exited multiple countries in 2023 as European q-commerce collapsed.
2014 → 2023
$200M
Quick Commerce/Grocery Delivery
Italy
Full Analysis
Milan-based Everli (formerly Supermercato24) was Italy's flagship grocery-delivery startup, raising over $200M from Verlinvest and Luxor Capital at a peak valuation near $400M. Following the European quick-commerce collapse, Everli announced multiple rounds of layoffs in 2022-23 (~30% of staff cumulative) and exited France, Czech Republic and the Netherlands. A defining Italian q-commerce failure aligned with the broader European Gorillas/Getir/Flink correction.
Could This Failure Have Been Prevented?
IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank Everli (Supermercato24).