Fabelio
Indonesia's Wayfair-style furniture e-commerce raised US$30M then declared bankruptcy in 2022 after failing to secure a Series C.
Fabelio was a E-commerce/Furniture startup founded in 2015 in Indonesia. It raised $30M before collapsing in 2022 — 7 years of runway burned. IdeaProof's AI Failure Score: 0/100, driven by cash burn & failed funding round. The shutdown affected employees, investors, and the broader E-commerce/Furniture ecosystem. This case study breaks down the timeline, root causes, competitors that won, and replicable lessons for founders validating similar ideas today.
Why did Fabelio fail?
Fabelio failed in 2022 after 7 years of operation, losing $30M in raised capital. The root cause was cash burn & failed funding round. Key lesson: Indonesia's Wayfair-style furniture e-commerce raised US$30M then declared bankruptcy in 2022 after failing to secure a Series C.
2015 → 2022
$30M
E-commerce/Furniture
Indonesia
Full Analysis
Jakarta-based Fabelio raised ~US$30M to be Indonesia's leading direct-to-consumer furniture brand. After failing to close its Series C in mid-2022, the company entered Indonesian bankruptcy court (PKPU) and was declared bankrupt — leaving customers, employees and creditors with significant losses. One of Indonesia's most-discussed startup failures.
Could This Failure Have Been Prevented?
IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank Fabelio.