Failed 2024

    Forward Health

    Replacing human doctors with AI-powered health kiosks in malls was too futuristic for consumer adoption.

    Founded → Closed

    2016 → 2024

    Funding Raised

    $650M

    Industry

    Healthcare/Primary Care

    Country

    USA

    IdeaProof AI Failure Score

    72/100
    Market Fit RiskBurn Rate RiskFounder Risk
    Market Fit Risk
    25
    Burn Rate Risk
    85
    Founder Risk
    40

    Full Analysis

    Forward Health, founded by ex-Google exec Adrian Aoun, raised $650M to reimagine primary care. The company pivoted from luxury doctor offices ($149/month membership) to unmanned health pods (CarePods) placed in malls and office buildings. The AI-powered kiosks could do basic biometric scans but couldn't replace the trust and complexity of human medical care. Consumers didn't adopt the kiosks, and Forward shut down in late 2024.

    Could This Failure Have Been Prevented?

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