Failed 2023
Haus
DTC alcohol faces state-by-state shipping regulations that make scaling a logistics nightmare.
Founded → Closed
2019 → 2023
Funding Raised
$14M
Industry
DTC/Alcohol
Country
USA
IdeaProof AI Failure Score
52/100
Market Fit Risk
45
Burn Rate Risk
70
Founder Risk
15
Full Analysis
Haus sold aperitifs and low-ABV spirits direct-to-consumer online. The brand was beloved by millennials but DTC alcohol shipping is restricted or prohibited in many states, creating a patchwork of compliance requirements. Customer acquisition costs were high, and average order values were low. Shut down in 2023 despite cult brand status.
Could This Failure Have Been Prevented?
IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank Haus.