Failed 2025

    Indigo Agriculture

    An agtech startup that pivoted from seed microbiome to carbon credits to grain marketplace — none worked at scale.

    Founded → Closed

    2014 → 2025

    Funding Raised

    $1.2B

    Industry

    AgTech

    Country

    USA

    IdeaProof AI Failure Score

    68/100
    Market Fit RiskBurn Rate RiskFounder Risk
    Market Fit Risk
    35
    Burn Rate Risk
    80
    Founder Risk
    30

    Full Analysis

    Indigo Agriculture raised $1.2B with a $3.5B+ valuation, pivoting between multiple business models: microbial seed treatments, carbon credit marketplace, and digital grain marketplace. None achieved sustainable unit economics. The carbon credit business was particularly problematic as verification was difficult and credit prices volatile. By 2025, the company had downsized dramatically from 1,000+ employees.

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