Failed 2017
Luxe Valet
On-demand valet parking via app: each parking job cost more in labor than customers were willing to pay.
Founded → Closed
2013 → 2017
Funding Raised
$75M
Industry
On-demand/Parking
Country
USA
IdeaProof AI Failure Score
60/100
Market Fit Risk
40
Burn Rate Risk
80
Founder Risk
20
Full Analysis
Luxe offered on-demand valet parking via a mobile app — a valet would drive your car to a garage and return it when requested. Despite $75M in funding and a Hertz partnership, the unit economics were brutal: labor costs per park exceeded revenue. The company pivoted to corporate parking management but couldn't recover. Shut down in 2017.
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