Failed 2019

    Mosaicoon

    Italy's most-hyped video-content startup pivoted three times in five years and ran out of runway before finding scalable revenue.

    Founded → Closed

    2010 → 2019

    Funding Raised

    $15M

    Industry

    AdTech/Video

    Country

    Italy

    Full Analysis

    Sicily-based Mosaicoon raised ~€15M from leading Italian VCs to build a creator-marketplace and viral-video distribution platform. Pivots from creator marketplace to brand-content studio to AdTech SaaS confused customers and burned the runway. After laying off most of its 100+ team in 2019, the company filed for liquidation in Palermo. A textbook Italian example of pivoting too often, too late.

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