Failed 2023

    iPrice Group (Wind-Down)

    SEA price-comparison aggregator iPrice raised US$25M then largely wound down as marketplaces (Lazada, Shopee) cut affiliate payouts.

    Founded → Closed

    2014 → 2023

    Funding Raised

    $25M

    Industry

    E-commerce/Aggregator

    Country

    Singapore

    Full Analysis

    Kuala Lumpur and Singapore-based iPrice Group operated price-comparison sites across SEA. As Lazada and Shopee cut affiliate commissions and consolidated traffic, iPrice's revenue collapsed. The company laid off most staff in 2022-23 and largely wound down. A useful SEA case of platform-dependency risk.

    Could This Failure Have Been Prevented?

    IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank iPrice Group (Wind-Down).