Failed 2024

    Eko

    Interactive "choose your own adventure" video raised $160M from Hollywood studios but never found a mass audience.

    Founded → Closed

    2010 → 2024

    Funding Raised

    $160M

    Industry

    Media/Interactive Video

    Country

    Israel

    IdeaProof AI Failure Score

    48/100
    Market Fit RiskBurn Rate RiskFounder Risk
    Market Fit Risk
    25
    Burn Rate Risk
    60
    Founder Risk
    15

    Full Analysis

    Eko (formerly Interlude) created interactive video technology where viewers could make choices that affected the narrative. Despite partnerships with Hollywood studios and brands, interactive video remained a niche novelty. Netflix's Black Mirror: Bandersnatch (2018) was the closest to mainstream success, but even that was a one-time experiment. Eko struggled to monetize and downsized significantly.

    Could This Failure Have Been Prevented?

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