Failed 2020
Yellow (Grow Mobility)
Brazil's biggest bike-and-scooter sharing startup couldn't reach unit economics, then COVID sealed its fate.
Founded → Closed
2017 → 2020
Funding Raised
$150M
Industry
Micromobility
Country
Brazil
Full Analysis
São Paulo-based Yellow merged with Mexican Grin to form Grow Mobility, becoming LATAM's biggest micromobility company with $150M+ raised. But fleet damage, theft, and unit economics never improved. Grow Mobility shut down most operations in early 2020, ahead of the COVID demand collapse that finished off the global micromobility wave. The Yellow story is a cautionary tale of regional micromobility scaling.
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