Failed 2023
Zulily
Flash sales e-commerce was a 2010s trend that Amazon and social commerce killed.
Founded → Closed
2009 → 2023
Funding Raised
$600M
Industry
E-commerce
Country
USA
IdeaProof AI Failure Score
55/100
Market Fit Risk
45
Burn Rate Risk
60
Founder Risk
20
Full Analysis
Zulily was a flash-sale site for moms offering daily deals on baby, kids, and home products. IPO'd in 2013, acquired by Qurate Retail for $2.4B in 2015. The flash-sale model faded as Amazon offered lower prices with faster delivery. Social commerce captured the discovery experience. Qurate shut down Zulily in December 2023, writing off the entire $2.4B investment.
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