Validation score benchmarks
How 20,843 real IdeaProof validation reports scored between 2025-11-26 and 2026-10-16, and exactly how each score is calculated. Every number on this page comes from stored reports; nothing is estimated.
Score distribution
Number of reports in each 10-point band. 10% of ideas scored 40 or lower, and 10% scored 81 or higher.
Verdict split
| Verdict | Score rule | Reports | Share |
|---|---|---|---|
| STRONG | 75 or higher | 4,914 | 23.6% |
| PROMISING | 60–74 | 8,802 | 42.2% |
| REFINE | 45–59 | 4,325 | 20.8% |
| RECONSIDER | below 45 | 2,802 | 13.4% |
How a score is produced
- The idea is researched against live web sources, competitors and our failure database.
- Each criterion below is scored from 0 to 100, with a written explanation.
- A base score is calculated as the weighted sum of the criteria.
- Each red flag subtracts 2 points (3 if the base score is under 45), up to 5 flags. Each green light adds 3 points (2.5 if the base is under 45), up to 4.
- The result becomes the single canonical score. The same number appears in the headline, the summary text and the verdict, so a report can't contradict itself.
| Criterion | Weight | Average score | Median |
|---|---|---|---|
| Problem–solution fit | 17% | 65.2 | 68 |
| Value proposition | 15% | 60.2 | 60 |
| Competition level | 14% | 43 | 40 |
| Timing | 12% | 64.8 | 65 |
| Target market clarity | 10% | 63.4 | 65 |
| MVP viability | 10% | 62.2 | 65 |
| Defensibility | 8% | — | — |
| Market entry barriers | 7% | 46.2 | 45 |
| Initial feasibility | 5% | 60.3 | 65 |
| Resource requirements | 2% | 57.3 | 60 |
Competition level (average 43) and market entry barriers are the criteria that pull scores down most often: most submitted ideas enter crowded markets.
Limits of this data
- Scores measure how an idea looks on the evidence available at validation time. They are not a probability of business success.
- Ideas are self-submitted and include tests, duplicates and very early concepts, which pulls scores in both directions.
- Defensibility is part of the formula but is not stored as a separate score in most reports, so it has no average here.
- We do not yet track business outcomes for these ideas, so this page shows how scores are distributed, not how accurate they are.
Sample: Every stored validation report that carries the canonical score (introduced 26 November 2025), from signed-in users and guests. Ideas are submitted by users, so this is not a random sample of all business ideas. In total we have stored 57,972 validation reports since 2025-06-28; older reports used an earlier scoring format and are not included above.