UGC Creator Marketplace for Brands
Marketplace connecting brands with UGC (User-Generated Content) creators who produce authentic product videos and photos for ads. Handles briefing, creation, revision, and rights management.
Problem Solved
UGC ads outperform branded content by 4x on Meta and TikTok. But finding reliable UGC creators is a 10-hour process. 73% of brands want more UGC but can't scale production.
Target Audience
D2C e-commerce brands, performance marketing agencies, app developers running paid acquisition
Revenue Model
15-25% commission on creator payments ($50-$500/video). Revenue target: $300K-$2M ARR by year 2.
Key Features to Build
- Creator matching by niche and style
- Brief template library with best practices
- In-platform content review and feedback
- Usage rights management
- Performance tracking of UGC in ads
Known Competitors
Why Now — Market Timing
UGC ad spend grew 300% on TikTok and Meta since 2023. UGC creators earn $500-$5K/month as a side hustle. Brand trust in traditional ads dropped to 33%.
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