Failed 2024
BeReal
BeReal's "authentic photo" feature was copied by Instagram within months. Social apps without moats die fast.
Founded → Closed
2019 → 2024
Funding Raised
$90M
Industry
Social Media
Country
France
IdeaProof AI Failure Score
52/100
Market Fit Risk
50
Burn Rate Risk
55
Founder Risk
15
Full Analysis
BeReal prompted users to share unfiltered photos at random times each day. The app went viral in 2022, reaching #1 on app stores with 73M downloads. But Instagram and TikTok quickly copied the concept. Daily active users dropped 60%+ within a year. Voodoo (French gaming company) acquired BeReal in 2024 for $500M — far below its $600M+ peak valuation — essentially as a fire sale.
Could This Failure Have Been Prevented?
IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank BeReal.