Failed 2000

    Boo.com

    Building a 3D virtual dressing room in 1999 when most users had 56K modems was peak dot-com hubris.

    Founded → Closed

    1998 → 2000

    Funding Raised

    $135M

    Industry

    E-commerce/Fashion

    Country

    UK

    IdeaProof AI Failure Score

    72/100
    Market Fit RiskBurn Rate RiskFounder Risk
    Market Fit Risk
    40
    Burn Rate Risk
    90
    Founder Risk
    35

    Full Analysis

    Boo.com was a luxury fashion e-commerce site that spent $135M in just 18 months trying to create a cutting-edge online shopping experience. The site featured a 3D model named Miss Boo that users could dress in clothes—except the site took forever to load on late-1990s internet connections.

    Could This Failure Have Been Prevented?

    IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank Boo.com.