Failed 2025

    Cushion

    A niche app to negotiate bank fee refunds has a small addressable market.

    Founded → Closed

    2016 → 2025

    Funding Raised

    $22M

    Industry

    Fintech

    Country

    USA

    IdeaProof AI Failure Score

    48/100
    Market Fit Risk
    40
    Burn Rate Risk
    60
    Founder Risk
    15

    Full Analysis

    Cushion built an app that automatically negotiated bank fees and overdraft charges on behalf of users. While appealing, the addressable market was limited and customer lifetime value was low. Shut down in 2025.

    Could This Failure Have Been Prevented?

    IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank Cushion.

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