Failed 2001
Flooz.com
Digital currency less convenient than cash or credit cards solves no real problem.
Founded → Closed
1998 → 2001
Funding Raised
$35M
Industry
Fintech/E-commerce
Country
USA
IdeaProof AI Failure Score
58/100
Market Fit Risk
10
Burn Rate Risk
70
Founder Risk
30
Full Analysis
Flooz was an online currency—essentially digital gift certificates—that could be used at participating retailers. Celebrity spokesperson Whoopi Goldberg promoted it heavily. But Flooz solved no real problem and the FBI discovered organized crime using it for money laundering.
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