Failed 2024

    Heap (Analytics)

    Product analytics is a competitive market where deep-pocketed incumbents squeeze margins.

    Founded → Closed

    2013 → 2024

    Funding Raised

    $95M

    Industry

    SaaS/Analytics

    Country

    USA

    IdeaProof AI Failure Score

    45/100
    Market Fit RiskBurn Rate RiskFounder Risk
    Market Fit Risk
    55
    Burn Rate Risk
    50
    Founder Risk
    15

    Full Analysis

    Heap offered auto-capture analytics. Acquired by Contentsquare in 2023 for ~$110M—barely above total capital raised. Competitive pressure from free tools and bundled solutions compressed margins.

    Could This Failure Have Been Prevented?

    IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank Heap (Analytics).