Failed 2023
Mixpanel
Product analytics pioneer struggled as Amplitude went public and free alternatives (PostHog) proliferated.
Founded → Closed
2009 → 2023
Funding Raised
$77M
Industry
SaaS/Analytics
Country
USA
IdeaProof AI Failure Score
45/100
Market Fit Risk
55
Burn Rate Risk
50
Founder Risk
20
Full Analysis
Mixpanel pioneered product analytics but was outmaneuvered by Amplitude (which went public at $5B+) and undercut by free tools like PostHog. Despite being a market creator, Mixpanel couldn't convert its first-mover advantage into dominance. The company's valuation reportedly declined significantly from its peak.
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