Failed 2019
Honestbee
Singapore's grocery-and-laundry on-demand pioneer expanded across SEA on $75M then ran out of cash with internal allegations of governance failures.
Founded → Closed
2015 → 2019
Funding Raised
$75M
Industry
On-demand/Grocery
Country
Singapore
Full Analysis
Singapore-based Honestbee offered on-demand grocery, food delivery and laundry across SEA cities. After raising ~US$75M, it expanded too aggressively into 8 markets, including a money-losing physical 'Habitat' grocery store. By 2019 unpaid suppliers, lawsuits and reported governance issues forced a restructuring; it was eventually struck off in 2022. One of SEA's most-discussed startup failures.
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