Facily

São Paulo-based Facily was a social commerce app letting groups of neighbors order groceries together at wholesale prices, modeled on China's Pinduoduo. After raising $300M+ from a16z, Citius, and Brazilian VCs at a near-unicorn valuation in 2021, it expanded across 18 Brazilian states with thousands of pickup points. But the unit economics — heavy subsidies on every order, fragmented Brazilian logistics, and a low-income consumer base sensitive to any price increase — never came close to break-even. Facily shut down operations in 2023, laid off all staff, and the brand essentially ceased to exist.