Failed 2022
Send
Smaller Australian quick-commerce competitor that collapsed before MilkRun, signaling the entire category's unviability locally.
Founded → Closed
2020 → 2022
Funding Raised
$11M
Industry
Quick Commerce/Grocery
Country
Australia
Full Analysis
Sydney-based Send was an early Australian quick-commerce competitor backed by Grok Ventures and Folklore. After raising ~AUD$11M, it failed to reach scale and entered voluntary administration in mid-2022, six months before MilkRun's collapse. Send's wind-down was the first warning that Australian quick-commerce density wouldn't replicate London or Berlin economics.
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