Analytics
    Freemium
    Free plan

    Google Analytics Pricing

    TL;DR • Google Analytics pricing • as of August 2026

    Google Analytics publishes 0 tiers, starting with a free plan. The cheapest paid tier is —/mo and the top published tier is —/mo. In Analytics the median entry price is —/mo, so Google Analytics sits outside the measured band. Verified 2026 from the vendor pricing page.

    Not publishedVendor pricing page →

    How Google Analytics compares in Analytics

    Google Analytics entry
    Category median
    —–—
    Category range
    Percentile

    Alternatives with published prices

    Source: altstack-data. Verified 2026. Prices change — confirm on the vendor page before quoting.

    Google Analytics pricing: common questions

    How much does Google Analytics cost?

    Google Analytics publishes 0 tiers. The entry paid tier is —/mo, verified 2026.

    Does Google Analytics have a free plan?

    Yes. Google Analytics ships a permanent free tier, in line with undefined% of Analytics products.

    Is Google Analytics expensive compared to alternatives?

    Against the Analytics median entry price of —/mo, Google Analytics at —/mo is at or below the market. The category range runs from — to —.

    What pricing model does Google Analytics use?

    Freemium. Freemium only works when the marginal cost of a free user is close to zero and the upgrade trigger fires at a moment when willingness-to-pay structurally rises. These are the ladders that do it in practice.