Circular Economy Resale Infrastructure
White-label platform enabling brands to launch their own resale and trade-in programs. Handles pricing, authentication, logistics, and customer experience for branded second-hand commerce.
Problem Solved
The resale market will reach $350B by 2027 but brands lack infrastructure to capture this value. Third-party resellers erode brand control. Building a resale program in-house costs $500K+.
Target Audience
Fashion brands, outdoor/sports brands, electronics manufacturers, furniture companies
Revenue Model
5-10% of transaction value + $2K-$10K/month platform fee. Revenue target: $1M-$5M ARR by year 2.
Key Features to Build
- White-label branded resale storefront
- AI pricing engine for used goods
- Trade-in program management
- Quality grading and authentication
- Logistics and fulfillment coordination
Known Competitors
Why Now — Market Timing
Secondhand market growing 3x faster than retail overall. 70% of Gen Z shoppers buy secondhand. EU Digital Product Passport requirements begin 2026.
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