Failed 2019
Munchery
Prepared meal delivery with centralized kitchens has brutal unit economics: food waste, delivery costs, and low margins.
Founded → Closed
2010 → 2019
Funding Raised
$125M
Industry
Food Delivery
Country
USA
IdeaProof AI Failure Score
68/100
Market Fit Risk
50
Burn Rate Risk
85
Founder Risk
30
Full Analysis
Munchery delivered chef-prepared meals in the San Francisco Bay Area. Despite $125M in funding, the company faced the core problem of food delivery: perishable inventory, high delivery costs, and customer acquisition that couldn't sustain itself. Munchery abruptly shut down in January 2019, leaving employees without final paychecks.
Could This Failure Have Been Prevented?
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