Failed 2023
Freshly
Nestlé paid $1.5B for a meal delivery service that never achieved profitability. Shut down 3 years later.
Founded → Closed
2012 → 2023
Funding Raised
$107M
Industry
Food Delivery
Country
USA
IdeaProof AI Failure Score
62/100
Market Fit Risk
55
Burn Rate Risk
80
Founder Risk
15
Full Analysis
Freshly delivered pre-made meals nationwide, differentiating from meal kits (HelloFresh, Blue Apron) by requiring zero cooking. Nestlé acquired the company for $1.5B in 2020, but rising food costs, shipping expenses, and customer churn made the business unsustainable. Nestlé shut down Freshly in 2023, writing off the entire acquisition — one of the food industry's largest failed acquisitions.
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