Failed 2016
SpoonRocket
Delivering $6 meals in 10 minutes — each order lost money. Another prepared meal delivery casualty.
Founded → Closed
2013 → 2016
Funding Raised
$13M
Industry
Food Delivery
Country
USA
IdeaProof AI Failure Score
62/100
Market Fit Risk
50
Burn Rate Risk
85
Founder Risk
15
Full Analysis
SpoonRocket delivered meals for $6 including delivery, promising 10-minute delivery times in San Francisco. The ultra-low pricing attracted users but every order lost money. The company raised $13M from top-tier VCs but couldn't solve the fundamental math: food cost + delivery cost > revenue per order. Shut down in March 2016.
Could This Failure Have Been Prevented?
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