How to submit your startup to G2

What G2 is

Platform for discovering and comparing software.

Listing facts

Submission requirements

Leading software review platform, account required, extensive listing process

Where G2 fits in your launch sequence

1. 1. Prepare the submission kit once

   Almost every directory asks for the same nine things: product name, URL, a 60-character tagline, a 250-character short description, a long description, logo (square, 512px), 3–5 screenshots, pricing model and category. Write them once in a doc; you will paste them 50 times.

2. 2. Do Tier 1 first, on separate days

   The 60 Tier 1 destinations drive the majority of real traffic. Space out the big launches — Product Hunt, Hacker News and the large communities each deserve their own day, because they each need you present to answer comments.

3. 3. Batch the long tail

   Tier 2 and Tier 3 listings are a volume game: two to three hours in one sitting, copy-paste from your kit, no customisation beyond the category. Track which ones you completed so you never submit twice.

4. 4. Prioritise dofollow when you need links

   400 entries pass link equity. If the goal is domain authority rather than traffic, sort by dofollow and DR and ignore everything else. Nofollow listings still matter for brand search and for LLM answers, but they will not move rankings directly.

5. 5. Re-check and re-submit after launch

   Directories churn: listings get lost in migrations, and about one in ten links breaks within a year. Re-verify your live listings every quarter and resubmit anywhere the page 404s.

Questions about submitting to G2