How to submit your startup to Shopify App Store

What Shopify App Store is

Shopify's official marketplace for e-commerce apps, themes, and integrations to extend online stores.

Listing facts

Submission requirements

Shopify App Store uses a standard submission form. Have your product name, live URL, a 60-character tagline, a 250-character description, a square logo at 512px or larger, two or three screenshots and your pricing model ready before you start — every field is required and the form rarely saves drafts.

Where Shopify App Store fits in your launch sequence

1. 1. Prepare the submission kit once

   Almost every directory asks for the same nine things: product name, URL, a 60-character tagline, a 250-character short description, a long description, logo (square, 512px), 3–5 screenshots, pricing model and category. Write them once in a doc; you will paste them 50 times.

2. 2. Do Tier 1 first, on separate days

   The 60 Tier 1 destinations drive the majority of real traffic. Space out the big launches — Product Hunt, Hacker News and the large communities each deserve their own day, because they each need you present to answer comments.

3. 3. Batch the long tail

   Tier 2 and Tier 3 listings are a volume game: two to three hours in one sitting, copy-paste from your kit, no customisation beyond the category. Track which ones you completed so you never submit twice.

4. 4. Prioritise dofollow when you need links

   400 entries pass link equity. If the goal is domain authority rather than traffic, sort by dofollow and DR and ignore everything else. Nofollow listings still matter for brand search and for LLM answers, but they will not move rankings directly.

5. 5. Re-check and re-submit after launch

   Directories churn: listings get lost in migrations, and about one in ten links breaks within a year. Re-verify your live listings every quarter and resubmit anywhere the page 404s.

Questions about submitting to Shopify App Store