Updated August 2026
    Actively maintained
    Real momentum
    22k

    Matomo: Maintenance, Licence and Alternatives

    Web analytics that protects your data and your customers' privacy (alternative to Google Analytics).

    TL;DR • Matomo • as of August 2026

    Matomo is an open-source analytics project positioned as an alternative to Google Analytics, Web analytics, with 22k GitHub stars and a health score of 97/100. It committed 888 times in the last twelve months across 12 of those months, and its status is actively maintained. Licence: GPL-3.0. It has real momentum, so treat it as a live competitor rather than a stale repository.

    22k
    GitHub stars
    97/100
    Health score
    888
    Commits (12 mo)
    12/12
    Active months

    Maintenance health

    Status Actively maintained — Committed within the last 45 days.
    Last commit 2026-08-14
    Days since last commit 3
    Commits, last 3 months 285
    Commits, last 12 months 888
    Months with activity 12 of 12
    Last release 2026-08-14
    Archived No
    Licence GPL-3.0
    Category Analytics
    Positioned against Google Analytics, Web analytics

    Health score combines commit recency, twelve-month commit volume, months with activity, release recency and archive state. Metadata refreshed August 2026.

    What the licence lets you do

    GPL-3.0

    Copyleft (GPL, AGPL, MPL): derivative work must stay open. AGPL also covers software offered over a network, which blocks most closed SaaS wrappers.

    This matters most when you plan to sell a hosted version. A permissive licence means anyone — including a competitor with more capital — can do the same, so your defensibility has to come from distribution, support or data, not from the code.

    What Matomo means for your idea

    Crowded · 63/100
    Analytics category →

    Matomo is shipping code consistently, so a buyer comparing your product will find a maintained free option. Price and position against the total cost of self-hosting it, not against the paid incumbent's list price.

    Assume every prospect can find a free version in five minutes. Your wedge has to be something open source structurally cannot deliver: compliance, support SLAs, managed hosting at scale, or a workflow the maintainers refuse to build.

    Matomo: common questions

    Is Matomo still maintained in 2026?

    Actively maintained. Matomo recorded 888 commits over the last twelve months, with activity in 12 of those months and 285 commits in the last quarter. Last commit: 2026-08-14. Last release: 2026-08-14. Committed within the last 45 days.

    Can I use Matomo commercially?

    Matomo is published under GPL-3.0. Copyleft (GPL, AGPL, MPL): derivative work must stay open. AGPL also covers software offered over a network, which blocks most closed SaaS wrappers.

    Is Matomo a good Google Analytics, Web analytics alternative?

    Matomo targets the same job as Google Analytics, Web analytics and is actively shipping. Adoption sits at 22k stars. Whether it is a good replacement depends on your deployment constraints: self-hosting adds infrastructure, upgrade and security work that a commercial subscription absorbs for you.

    How crowded is the Analytics category?

    38 open-source implementations, 18 of them actively maintained, led by Superset at 74k stars. Saturation score 63/100 — Crowded. Free, maintained alternatives already dominate this category.

    Matomo alternatives in Analytics

    Superset

    Alternative to PowerBI, Tableau, Mode Analytics

    74k

    Modern data exploration and visualization platform.

    Actively maintained
    Real momentum
    Apache-2.0

    Metabase

    Alternative to Tableau, Power BI, DataStudio, Business intelligence

    49k

    Easy way for everyone in your company to ask questions and learn from data.

    Actively maintained
    Real momentum
    AGPL-3.0

    Umami

    Alternative to Web analytics

    38k

    Simple, fast, privacy-focused alternative to Google Analytics.

    Actively maintained
    Real momentum
    MIT

    PostHog

    Alternative to Amplitude, MixPanel, Product analytics

    38k

    Product analytics, session recording, feature flagging and a/b testing that you can self-host (alternative to Mixpanel, Amplitude, Heap, HotJar, Optimizely).

    Actively maintained
    Real momentum
    MIT

    Postiz

    Alternative to Buffer, Hootsuite

    35k

    Schedule posts, track the performance of your content, and manage all your social media accounts in one place (Alternative to Buffer, Hootsuite, Sprout Social).

    Actively maintained
    Real momentum
    AGPL-3.0

    Competing with free? Check the market first.

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