7 verified pricing pages

    AI Assistants Pricing Benchmarks

    TL;DR • AI Assistants pricing • as of August 2026

    AI Assistants products charge a median of $39/mo at entry, ranging from $10 to $89. The median top tier is $89/mo, which is 2.3x the entry price, and the median jump between adjacent tiers is 2.52x. 86% ship a free plan and 38% use charm pricing (prices ending in 9). Benchmarked against 7 verified pricing pages, updated August 2026.

    $39
    Median entry
    $89
    Median top tier
    2.52x
    Tier jump
    86%
    Free plan

    Every AI Assistants price ladder (7)

    Tidio
    Free plan
    Freemium
    Free
    $0/mo
    Lyro AI
    $39/mo
    Growth
    $59/mo
    Botpress
    Free plan
    Freemium
    Free
    $0/mo
    Plus
    $89/mo
    Microsoft Copilot
    Free plan
    Freemium
    Free
    $0/mo
    Pro
    $20/mo
    Microsoft 365
    $30/mo
    Voiceflow
    Free plan
    Freemium
    Free
    $0/mo
    Pro
    $40/mo
    Team
    $125/mo
    Chatbase
    Free plan
    Freemium
    Free
    $0/mo
    Hobby
    $32/mo
    Standard
    $120/mo
    Pro
    $300/mo
    Character.AI
    Free plan
    Freemium
    Free
    $0/mo
    c.ai+
    $10/mo
    Intercom Fin
    Paid only
    Essential
    $39/mo
    Advanced
    $99/mo

    Category median entry ($39) versus the all-category median of $20. Sources: ComparEdge (CC BY 4.0), verified pricing pages.

    AI Assistants pricing: common questions

    How much do AI Assistants tools cost?

    The median entry price is $39/mo, with the cheapest paid plan in the dataset at $10 and the most expensive entry tier at $89. The median top tier reaches $89/mo.

    What should I charge for a AI Assistants product?

    Anchor your entry tier at $39/mo unless you have a defensible reason to sit outside the band. Then ship a middle tier at roughly 2.52x that price and a top tier near $89. Pricing below $10 signals a hobby tool to this category's buyers.

    Do AI Assistants products need a free plan?

    Yes — 86% of tracked AI Assistants products ship one, so buyers expect to try before paying. Launching without a free tier here means paying for the trust you would otherwise get for free.

    How many tiers do AI Assistants products publish?

    The median is 3 tiers. Fewer than that leaves money with heavy users; more adds decision friction without lifting ARPU.