8 verified pricing pages

    AI Video Pricing Benchmarks

    TL;DR • AI Video pricing • as of August 2026

    AI Video products charge a median of $15.50/mo at entry, ranging from $7 to $29. The median top tier is $62/mo, which is 4x the entry price, and the median jump between adjacent tiers is 2.71x. 100% ship a free plan and 33% use charm pricing (prices ending in 9). Benchmarked against 8 verified pricing pages, updated August 2026.

    $15.50
    Median entry
    $62
    Median top tier
    2.71x
    Tier jump
    100%
    Free plan

    Every AI Video price ladder (8)

    HeyGen
    Free plan
    Freemium
    Free
    $0/mo
    Creator
    $29/mo
    Pro
    $99/mo
    Synthesia
    Free plan
    Freemium
    Free
    $0/mo
    Starter
    $29/mo
    Creator
    $89/mo
    Descript
    Free plan
    Freemium
    Free
    $0/mo
    Hobbyist
    $19/mo
    Creator
    $35/mo
    CapCut AI
    Free plan
    Freemium
    Free
    $0/mo
    Pro
    $10/mo
    Business
    $20/mo
    Runway
    Free plan
    Freemium
    Free
    $0/mo
    Standard
    $12/mo
    Pro
    $28/mo
    Unlimited
    $76/mo
    vidIQ AI
    Free plan
    Freemium
    Free
    $0/mo
    Basic
    $7/mo
    Boost
    $39/mo
    InVideo AI
    Free plan
    Freemium
    Free
    $0/mo
    Plus
    $20/mo
    Max
    $48/mo
    Pika
    Free plan
    Freemium
    Free
    $0/mo
    Standard
    $8/mo
    Pro
    $28/mo
    Fancy
    $76/mo

    Category median entry ($15.50) versus the all-category median of $20. Sources: ComparEdge (CC BY 4.0), verified pricing pages.

    AI Video pricing: common questions

    How much do AI Video tools cost?

    The median entry price is $15.50/mo, with the cheapest paid plan in the dataset at $7 and the most expensive entry tier at $29. The median top tier reaches $62/mo.

    What should I charge for a AI Video product?

    Anchor your entry tier at $15.50/mo unless you have a defensible reason to sit outside the band. Then ship a middle tier at roughly 2.71x that price and a top tier near $62. Pricing below $7 signals a hobby tool to this category's buyers.

    Do AI Video products need a free plan?

    Yes — 100% of tracked AI Video products ship one, so buyers expect to try before paying. Launching without a free tier here means paying for the trust you would otherwise get for free.

    How many tiers do AI Video products publish?

    The median is 3 tiers. Fewer than that leaves money with heavy users; more adds decision friction without lifting ARPU.