Vine
Twitter acquired Vine for $30M before launch, then starved it of resources while Instagram and Snapchat added video features.
2012 → 2017
$0 (Twitter)
Social Media
USA
IdeaProof AI Failure Score
What Happened: The Timeline
2012
Vine acquired by Twitter for $30M pre-launch
2013
Vine becomes cultural phenomenon, 200M+ users
2015
Creators migrate to YouTube/Instagram for monetization
Jan 2017
Twitter shuts down Vine
Root Causes
Vine was acquired by Twitter for $30M before its October 2012 launch. The 6-second looping video app became a cultural phenomenon, launching creators like King Bach, Lele Pons, and Logan Paul. But Twitter failed to monetize it or give creators revenue-sharing tools. When Instagram launched 15-second video in 2013 and Snapchat grew rapidly, Vine's creators migrated to platforms that paid them. Twitter shut Vine down in January 2017.
Sources & References
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