Failed 2017
Yik Yak
Anonymous location-based social apps attract bullying and threats. A $400M valuation built on college gossip is fragile.
Founded → Closed
2013 → 2017
Funding Raised
$73M
Industry
Social Media
Country
USA
IdeaProof AI Failure Score
55/100
Market Fit Risk
50
Burn Rate Risk
55
Founder Risk
25
Full Analysis
Yik Yak exploded on college campuses reaching a $400M valuation. But anonymity plus proximity bred toxicity: bomb threats, bullying, harassment. Universities banned it. Adding user handles destroyed the value proposition. Sold to Square for $1M.
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