Updated:
3 min read
Conversion rate = (Number of conversions / Total visitors) × 100. For example: 50 signups from 1,000 visitors = 5% conversion rate. Calculate at each funnel stage: visitor→lead (2-5%), lead→trial (10-25%), trial→paid (15-30%). Good e-commerce conversion is 2-4%, SaaS landing pages 3-10%, email 15-25%. Always compare against your own historical data and A/B test to improve.
Key Calculate Conversion Rate Takeaways
- Conversion rate = (Conversions / Visitors) × 100
- Website to lead: 2-5% is typical
- Lead to trial: 10-25% depending on qualification
- Trial to paid: 15-30% for good products
- E-commerce: 2-4% average
- SaaS landing pages: 3-10%
- Email campaigns: 15-25%
- Segment by source—paid vs organic differ
Calculate Conversion Rate Statistics
2-5%
website to lead
3-10%
SaaS landing page
15-30%
trial to paid
2-4%
e-commerce average
Calculate Conversion Rate FAQ
Expert Tips
Track micro-conversions
Button clicks and form starts predict final conversion
Segment by traffic source
Paid and organic traffic convert at different rates
Use statistical significance
Don't declare winners without enough sample size