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Conversion rate is percentage of visitors who complete desired action (signup, trial, purchase). SaaS benchmarks: Website to trial: 2-5%, Trial to paid: 15-25%, Free to paid: 2-5%, Landing page email signup: 10-30%. B2B SaaS typically converts 2-3% visitor to customer. Factors affecting conversion: Product complexity, pricing, target market, onboarding quality, value proposition clarity. Double conversion rates through: Better targeting, clearer value props, friction reduction, social proof, urgency.
Key Saas Conversion Rate Takeaways
- Website to trial: 2-5% (B2B SaaS benchmark)
- Trial to paid: 15-25% (free trial conversion)
- Free to paid: 2-5% (freemium model)
- Landing page email: 10-30% (with clear value prop)
- Improving from 2% to 4% = 2x revenue with same traffic
- Test: Headlines, CTAs, pricing, social proof, onboarding