MailerLite publishes 3 tiers, starting with a free plan. The cheapest paid tier is $0/mo and the top published tier is $20/mo. In Email Marketing the median entry price is $15.50/mo, so MailerLite sits outside the measured band. Verified 2026-04-26 from the vendor pricing page.
Source: ComparEdge (CC BY 4.0). Verified 2026-04-26. Prices change — confirm on the vendor page before quoting.
Free $0/forever · Growing Business $10/mo · Advanced $20/mo The entry paid tier is $0/mo, verified 2026-04-26.
Yes. MailerLite ships a permanent free tier, in line with 75% of Email Marketing products.
Against the Email Marketing median entry price of $15.50/mo, MailerLite at $0/mo is at or below the market. The category range runs from $9 to $49.
Freemium. Freemium only works when the marginal cost of a free user is close to zero and the upgrade trigger fires at a moment when willingness-to-pay structurally rises. These are the ladders that do it in practice.
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