Email Marketing products charge a median of $15.50/mo at entry, ranging from $9 to $49. The median top tier is $69/mo, which is 4.5x the entry price, and the median jump between adjacent tiers is 2.72x. 75% ship a free plan and 53% use charm pricing (prices ending in 9). Benchmarked against 8 verified pricing pages, updated August 2026.
Category median entry ($15.50) versus the all-category median of $20. Sources: ComparEdge (CC BY 4.0), verified pricing pages.
The median entry price is $15.50/mo, with the cheapest paid plan in the dataset at $9 and the most expensive entry tier at $49. The median top tier reaches $69/mo.
Anchor your entry tier at $15.50/mo unless you have a defensible reason to sit outside the band. Then ship a middle tier at roughly 2.72x that price and a top tier near $69. Pricing below $9 signals a hobby tool to this category's buyers.
Yes — 75% of tracked Email Marketing products ship one, so buyers expect to try before paying. Launching without a free tier here means paying for the trust you would otherwise get for free.
The median is 3 tiers. Fewer than that leaves money with heavy users; more adds decision friction without lifting ARPU.
Every verified price ladder, filterable by category and model.
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