Free Customer Interview Questions Template
Proven questions for validating your startup idea through customer discovery
Problem Discovery
- 1.Tell me about the last time you experienced [problem area]?
- 2.What's the hardest part about [doing this thing]?
- 3.How are you currently solving this problem?
- 4.What don't you love about your current solution?
Behavior & Frequency
- 1.How often do you encounter this problem?
- 2.When was the last time this happened?
- 3.Walk me through exactly what you did last time?
- 4.What have you tried to fix this?
Impact & Value
- 1.What does this problem cost you (time, money, stress)?
- 2.If this problem was solved, what would that mean for you?
- 3.How much would you pay to make this problem go away?
- 4.Have you ever paid for a solution to this?
How It Works
Simple steps to get started
Customize Questions
Adapt the template to your specific product and market.
Conduct Interviews
Use the script to guide 20-50 customer conversations.
Analyze Patterns
Look for recurring themes across interviews.
Features
Everything you need in one tool
Proven Question Framework
Questions based on The Mom Test and customer discovery best practices.
Customizable Script
Adapt questions to your specific product and market.
Export Ready
Download your interview script to use in the field.
Interview Tips
Built-in guidance on conducting effective interviews.
Response Tracking
Space to capture and organize interview insights.
100% Free
No sign-up required. Use unlimited.
About This Tool
Customer interviews are the gold standard for startup validation. Our template provides a structured script based on The Mom Test methodology, helping you uncover real customer problems without leading questions. Use these proven questions to validate demand before building.
Frequently Asked Questions
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