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    Customer Interview Script Template (Free)

    Proven Mom-Test-grade questions to validate your idea through real customer conversations

    Worth $1,000+ - Free Forever
    Instant Results

    Problem Discovery

    • 1.Tell me about the last time you experienced [problem area]?
    • 2.What's the hardest part about [doing this thing]?
    • 3.How are you currently solving this problem?
    • 4.What don't you love about your current solution?

    Behavior & Frequency

    • 1.How often do you encounter this problem?
    • 2.When was the last time this happened?
    • 3.Walk me through exactly what you did last time?
    • 4.What have you tried to fix this?

    Impact & Value

    • 1.What does this problem cost you (time, money, stress)?
    • 2.If this problem was solved, what would that mean for you?
    • 3.How much would you pay to make this problem go away?
    • 4.Have you ever paid for a solution to this?

    How It Works

    Simple steps to get started

    1

    Customize the Script

    Replace placeholders with your product name, target persona, and the specific problem you want to validate. Takes 5 minutes.

    2

    Recruit 15-50 Interviewees

    Find people who match your ICP via LinkedIn, communities, Reddit, or warm intros. Avoid friends and family—they protect your feelings, not the truth.

    3

    Run 30-Minute Calls

    Follow the script, listen 80% of the time, and record (with consent). Never pitch your solution during the interview—stay in discovery mode.

    4

    Analyze for Patterns

    Tag responses by pain severity and frequency. When 5+ interviewees describe the same problem unprompted, you have a validated insight.

    Features

    Everything you need in one tool

    Mom Test Question Framework

    30+ behavior-based questions adapted from Rob Fitzpatrick's The Mom Test, designed to surface real customer problems—not polite opinions.

    Customizable for Any Product

    Replace placeholders with your product, persona, and segment. Works for B2B, B2C, marketplaces, and SaaS.

    Export-Ready PDF & Doc

    Download a printable version for in-person interviews or paste into Notion for remote calls.

    Built-In Coaching Tips

    Each section includes guidance on what to listen for, what to avoid, and how to follow up.

    Response Tracking Sheet

    Companion sheet to capture answers, tag patterns, and rank pain severity across 15-50 interviews.

    100% Free, No Signup

    Use unlimited times. No email gate, no upsell. Built to help founders validate before they build.

    About This Tool

    Customer interviews are the single highest-signal validation method, but most founders run them wrong—asking leading questions, pitching their solution, and confusing politeness for demand. This free customer interview script template fixes that. Built on Rob Fitzpatrick's Mom Test methodology and battle-tested across thousands of validation sprints, it gives you 30+ behavior-based questions, coaching tips for every section, and a response tracking sheet. Sample questions inside: "Walk me through the last time you faced [problem]. What did you do?" "What did you try before that, and why did you stop using it?" "How much time per week does this problem cost you?" "How much have you spent trying to solve it in the last 12 months?".

    Frequently Asked Questions

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