Failed 2017
Sprig
Cooking and delivering restaurant-quality meals for $10 doesn't work when food cost + delivery cost exceeds the price.
Founded → Closed
2013 → 2017
Funding Raised
$56M
Industry
Food Delivery
Country
USA
IdeaProof AI Failure Score
65/100
Market Fit Risk
55
Burn Rate Risk
85
Founder Risk
20
Full Analysis
Sprig prepared and delivered healthy meals to San Francisco customers for around $10. The food was highly rated, but each meal cost $13+ to make and deliver. The company raised $56M trying to achieve scale economics that never materialized. Sprig shut down in May 2017, joining Munchery, SpoonRocket, and Maple in the prepared-meal-delivery graveyard.
Could This Failure Have Been Prevented?
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