Failed 2017
Sprig
Cooking and delivering restaurant-quality meals for $10 doesn't work when each meal costs $13+ to make and deliver.
Founded → Closed
2013 → 2017
Funding Raised
$56M
Industry
Food Delivery
Country
USA
IdeaProof AI Failure Score
65/100
Market Fit Risk
55
Burn Rate Risk
85
Founder Risk
20
Full Analysis
Sprig prepared and delivered healthy meals to San Francisco customers for around $10. The food was highly rated, but each meal cost $13+ to make and deliver. The company raised $56M trying to achieve scale economics that never materialized. Shut down in May 2017.
Could This Failure Have Been Prevented?
IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank Sprig.