Updated:
3 min read
Your metrics dashboard should focus on the 5-10 numbers that matter most for your stage. Core metrics: (1) Growth: MRR/ARR, growth rate, new customers. (2) Retention: churn rate, net revenue retention, cohort analysis. (3) Unit economics: CAC, LTV, LTV:CAC ratio, CAC payback. (4) Engagement: DAU/MAU, feature adoption, NPS. (5) Cash: runway, burn rate, revenue vs. expenses. Stage matters: pre-PMF focus on engagement and retention; post-PMF add growth and unit economics; scaling phase emphasize efficiency ratios. Review weekly, share with team monthly. Vanity metrics (total signups, page views) distract from what matters.
Key Startup Metrics Dashboard Takeaways
- Focus on 5-10 metrics that matter for your stage
- Growth: MRR, ARR, growth rate, new customers
- Retention: churn, net retention, cohort analysis
- Unit economics: CAC, LTV, LTV:CAC, payback
- Engagement: DAU/MAU, feature adoption, NPS
- Cash: runway, burn rate, revenue trends
- Pre-PMF: engagement and retention focus
- Post-PMF: add growth and unit economics
- Review weekly, share monthly with team
- Avoid vanity metrics (total signups, page views)
Startup Metrics Dashboard Statistics
5-10
core metrics to track
3:1
healthy LTV:CAC
100%+
target net revenue retention
20%+
MoM growth (early stage)
Related concepts: startup kpis, metrics tracking, startup analytics, saas metrics, growth metrics, retention metrics, unit economics, mrr tracking, churn tracking, startup dashboard.