Country Analysis

    Failed Startups in Europe

    Analysis of European startup failures across the UK, Germany, France, Sweden & more. Regulatory challenges, slower scaling, and lessons for EU founders.

    15+

    Cases

    $27B

    Lost

    70-80%

    Fail Rate

    Startup Ecosystem Overview

    Europe's startup ecosystem has grown rapidly, with London, Berlin, Paris, Stockholm, and Amsterdam as key hubs. European startups raised $50B+ in 2024. The ecosystem benefits from strong technical talent and diverse markets but faces challenges from fragmented regulations, smaller individual markets, and risk-averse investor culture.

    Failures by Industry

    Quick Commerce2
    AI2
    CleanTech1
    Telecom1
    Events1
    InsurTech1
    EV1
    Healthcare1

    Cultural & Regulatory Factors

    Fragmented Markets

    Europe's 27+ markets each have different languages, regulations, and consumer preferences. Scaling across borders is significantly harder than in the US.

    Regulatory Complexity

    GDPR, PSD2, AI Act, and country-specific regulations create compliance burdens that US competitors don't face. This slows innovation but can also create protective moats.

    Risk-Averse Capital

    European VCs invest smaller rounds with more milestones. This creates more capital-efficient startups but can disadvantage them against US-funded competitors in winner-take-all markets.

    Failed Startups (15)

    Northvolt

    CleanTech/Batteries
    MEGA

    Scaling & Execution Failure · Manufacturing battery cells at scale is extraordinarily hard. Even $13.8B couldn…

    $13.8B

    2016–2024

    OneWeb

    Telecom/Satellite
    MEGA

    Capital Requirements & Starlink · Building a satellite internet constellation requires $10B+. OneWeb raised $3.4B …

    $3.4B

    2012–2020

    Hopin

    Events/SaaS

    Post-Pandemic Demand Collapse · Virtual events exploded during COVID but demand evaporated when in-person return…

    $1.6B

    2019–2024

    wefox

    InsurTech

    Growth at All Costs Failure · Europe's most-funded insurtech raised $1.6B at $4.5B valuation but couldn't achi…

    $1.6B

    2015–2024

    Arrival

    EV/Automotive

    Unproven Microfactory Model · The "microfactory" concept for EV manufacturing was unproven at scale. Building …

    $1.3B

    2015–2024

    Gorillas

    Quick Commerce/Grocery

    Unsustainable Unit Economics · The fastest unicorn in German history ($1B in 9 months) collapsed in 3 years. Sp…

    $1.3B

    2020–2023

    Babylon Health

    Healthcare/Telehealth

    Unsustainable Growth Model · AI-powered telehealth sounds revolutionary but healthcare is a low-margin, heavi…

    $1.2B

    2013–2023

    Lilium

    Aviation/eVTOL

    Technical & Regulatory Barriers · Building electric aircraft that take off vertically is extraordinarily hard. Eve…

    $1B+

    2015–2025

    Flink

    Quick Commerce/Grocery

    Unsustainable Unit Economics · Another quick commerce casualty: $750M couldn't make 10-minute grocery delivery …

    $750M

    2020–2024

    Builder.ai

    AI/SaaS

    Fake AI & Financial Fraud · You can't fake AI automation with offshore human labor and inflate sales by 75%.…

    $445M

    2016–2025

    Stability AI

    AI/ML

    Governance & Monetization · Open-source AI models generate goodwill but not revenue. CEO controversies and t…

    $260M

    2019–2024

    Karhoo

    Ride-hailing

    Competitive Moat & Cash Burn · A ride-hailing aggregator that compares prices across Uber, Lyft, and local taxi…

    $250M

    2014–2016

    Wonga

    Fintech/Lending

    Regulatory Crackdown & Predatory Lending · Payday lending at 5,853% APR attracts massive regulatory backlash.…

    $147M

    2006–2018

    Boo.com

    E-commerce/Fashion

    Technology Ahead of Infrastructure · Building a 3D virtual dressing room in 1999 when most users had 56K modems was p…

    $135M

    1998–2000

    BeReal

    Social Media

    Feature Copied by Instagram · BeReal's "authentic photo" feature was copied by Instagram within months. Social…

    $90M

    2019–2024

    Lessons for Europe Founders

    • Plan multi-market expansion from day one — single-country European markets are often too small
    • Use regulatory compliance as a competitive advantage rather than viewing it as a burden
    • Seek US funding for global ambition but maintain European capital efficiency
    • Build for the EU market first, then expand globally — don't try to be a US company from Europe

    Frequently Asked Questions

    What is the startup failure rate in Europe?

    European startups fail at a rate of 70-80%, slightly lower than the US. The lower rate is partly due to more conservative capital allocation and stronger social safety nets that encourage more measured risk-taking.

    What is the biggest European startup failure?

    Wirecard (Germany) is the largest European startup scandal — a €24B market cap company that turned out to have €1.9B in fabricated revenue. Greensill Capital (UK, $3.5B+) and Lilium (Germany, $1B+) are other major failures.

    Why is it harder to scale startups in Europe?

    Fragmented markets (27+ countries, each with different regulations and languages), smaller individual market sizes, less available growth capital, and regulatory complexity (GDPR, country-specific rules) all slow European startup scaling.

    Which European city has the best startup ecosystem?

    London leads by total funding and exits, followed by Berlin (deep tech), Paris (AI/enterprise), Stockholm (consumer tech per capita), and Amsterdam (fintech/sustainability). Each has distinct strengths.