Failed 2024
EasyKnock
Sale-leaseback for homeowners sounds innovative but faces consumer protection scrutiny and housing market volatility.
Founded → Closed
2016 → 2024
Funding Raised
$455M
Industry
Real Estate/Fintech
Country
USA
IdeaProof AI Failure Score
70/100
Market Fit Risk
45
Burn Rate Risk
80
Founder Risk
35
Full Analysis
EasyKnock offered homeowners a sale-leaseback arrangement: sell your home to EasyKnock, stay as a renter, and buy it back later. As interest rates spiked in 2022-2023, the model collapsed. Home values in some markets declined, reducing EasyKnock's collateral value. Consumer advocates raised concerns about predatory practices. The company shut down in 2024 after burning through $455M.
Could This Failure Have Been Prevented?
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