Getir
$1.8B and a $12B valuation couldn't make ultra-fast grocery delivery work. The entire quick commerce model was flawed.
2015 → 2024
$1.8B
Quick Commerce/Grocery
Turkey
IdeaProof AI Failure Score
What Happened: The Timeline
2015
Getir founded in Istanbul for ultra-fast delivery
2021
Raises $1.1B, expands to US and Europe, $12B valuation
2023
Acquires Gorillas ($1.2B write-down), layoffs begin
2024
Exits all international markets, massive layoffs
Root Causes
Getir pioneered the 10-minute grocery delivery model in Istanbul before expanding across Europe and the US. At its peak, the company was valued at $12B after raising $1.8B. But the model required dense networks of dark stores, large rider fleets, and heavy customer subsidies. Getir retreated from all international markets in 2024, laying off thousands and effectively admitting the global expansion model failed. The company absorbed Gorillas and Flink's operations but couldn't make any of them profitable.
Sources & References
Could This Failure Have Been Prevented?
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