CommonFloor
CommonFloor was acquired and shut down by Quikr. Despite innovation (3D property tours, community features), it couldn't build a sustainable business in India's fractured real estate market.
2007 → 2016
$42M
Real Estate/PropTech
India
IdeaProof AI Failure Score
What Happened: The Timeline
2007
Founded in Bangalore as a real estate classifieds platform
2014
Raised $30M from Tiger Global, launched 3D property tours
2015
Struggled to monetize; burning cash on user acquisition
2016
Acquired by Quikr; brand eventually discontinued
Root Causes
CommonFloor was one of India's early proptech platforms with innovative features including community networking for apartment residents and 3D property tours. Despite raising $42M from Tiger Global and Google Capital, it struggled to monetize. Real estate advertising in India is dominated by relationships and offline brokers. CommonFloor was acquired by Quikr in 2016, and the brand was eventually discontinued.
Key Lessons Learned
1. Innovation doesn't guarantee monetization
3D tours and community features were ahead of their time but didn't translate into advertising revenue in India's broker-driven market.
Competitors That Won
99acres
India's top property portal
Why they won: Info Edge's portfolio synergy, established broker relationships, sustainable model
Frequently Asked Questions
Could This Failure Have Been Prevented?
IdeaProof's AI validates market demand, competitive positioning, and business model viability in minutes — catching the exact issues that sank CommonFloor.
Related Failures
WeWork
$11.5B · 2023
Compass Real Estate
$1.5B · 2024
Zillow Offers (iBuying)
N/A (division of Zillow) · 2021
Opendoor Technologies
$1.5B+ · 2024